8 New Members Every Year - GUARANTEED!

 That sounds like a bold claim, doesn't it? Eight new members - guaranteed - every single year? Sound too good to be true? It's not!

Before we talk about membership, let's talk about your car. Let's say your car has a 15-gallon tank (that's 56.8 liters for our friends outside the US) and it gets 20 miles to the gallon (or 8.5 kilometers to the liter). How far can you go on one tank of gas?

15 gallons x 20 miles per gallon = 300 miles

(or, 56.8 liters x 8.5 kilometers per liter = 482.8 kilometers)

Another way you can look at it - if you just drove 300 miles and it took 15 gallons to fill up your tank, then you know you averaged 20 miles per gallon.

300 miles / 15 gallons = 20 miles per gallon

(482.8 kilometers / 56.8 liters = 8.5 kilometers per liter)

It's the same concept when it comes to guaranteeing 8 new members every year. You need three numbers from last year:

  1. The number of times your club met.
  2. The number of guests you had at your meetings.
  3. The number of new members that joined your club.

I'll work through an example purposely using round numbers:

  • Your club met twice a month for 24 meetings last year.
  • Looking through your club's meeting minutes (See? A good reason to keep meeting minutes!) you see that you had 2 guests at each meeting for a total of 48 guests last year.
  • Looking at the dashboard report for last year you see that you had 6 new members.

Take the total number of guests you had last year and divide that by the number of new members.

48 guests / 6 new members = 8 guests per new member

This means that for every new member that joined your club, you needed to get 8 guests to attend your meetings. That means, if you want to get 2 more new members than you did last year (for a total of 8 new members), then you have to get 16 more guests to attend your meetings.

8 guests per new member x 2 more new members = 16 more guests

Another option is to improve your "conversion rate". 

6 new members / 48 guests = 0.125 (or 12.5%)

That means you "converted" 12.5% of all guests into new members. If you double your "conversion rate" to 25% - those 8 new members increase to 12 new members!

Now imagine if you're able to get more guests AND improve your "conversion rate"!

Comments

Post a Comment

Popular posts from this blog

10 Leadership Lessons From Hal Moore

This week's leadership lesson is inspired by the move, " We Were Soldiers ", starring Mel Gibson. The movie is based on a real life battle during the Viet Nam War. Mel played Lt. Col. Hal Moore, commander of the 1st Battalion of the 7th Calvary. On November 14, 1965, Lt. Col. Moore, and 450 of his men, were dropped by helicopter into the la Drang valley. They were immediately surrounded by around 2,000 North Vietnamese soldiers. Thus began the first full-fledged battle between U.S. and North Vietnamese soldiers. Over the next two days U.S. soldiers were killed but they inflicted around 1,200 casualties and forced the Communist forces to withdraw. The movie, and the battle on which it was based teaches us 10 leadership lessons:(You can read General Moore’s  book .) Be head strong. when the setbacks come (and they will), a leader picks themselves up and keeps moving forward. There's always a way. Either you find one, or you make one. If you think you might fail in a giv
Read more

The Golden Circle

Today's tip is very short - just a link really. Simon Sinek is a British-American author, motivational speaker, and organizational consultant. You can find many of his talks on YouTube but I want to direct you to his TED Talk that, in my opinion, "launched" him. It's called "How great leaders inspire action" and he introduces the concept of the "Golden Circle". The talk is less than 20-minutes long and I think you'll find it eye-opening. You can find it  here .
Read more

Coaching people in difficult times

This post comes from Marcia Reynolds, author of, “ Coach the Person, Not the Problem ”. As leaders, we know how difficult it can be to lead people through difficult times, through times of radical change. As Ms. Reynolds says,  “ Emotions shape our reality more than facts and trend charts. The less we know for sure, the more we imagine the worse and believe it exists. ” When people’s worlds are being turned upside down, it’s hard for them to eliminate fear and focus on facts. It’s difficult to get them to focus on solutions and moving forward. These four practices though can help tremendously: Listen to their story  - This isn’t about you, it’s about THEM. So be patient, don’t judge, and accept their perspective as how THEY see the world right now. They need to feel heard and valued before they’re anywhere NEAR ready to examine their feelings and beliefs with you. Play back what you hear and notice  - Repeat back to them, in your own words, what you heard them say to make s
Read more